Bobby Masters

Vice President Lifestyle Communities

Bobby Masters has been developing and marketing highly amenitized master-planned communities since the mid 1980’s. Beginning with Wild Dunes Resort in Charleston, SC and most recently at St. James Plantation in Southport, NC, Bobby has led the development and sales activities at over 15 large communities comprising over 25,000 acres of land, over 30,000 residential homes, and multiple golf courses, clubhouses, aquatic centers, food and beverage outlets, marinas, hospitality operations and homeowner association management.

Having served in an executive role, Bobby has been involved in projects from start to finish, from acquisition, to planning and permitting, to construction of infrastructure, to building of homes and condominiums, to overseeing the marketing and sales processes for all products, creating and operating clubs and organizing and managing homeowner associations. He is the General Manager of Bay Creek.

Bobby obtained both an accounting and law degree from the University of South Carolina and is currently an active member of the South Carolina Bar.